B-ABLE Foundation

Incubation of Cattle Feed Entrepreneurship

Agriculture Sector

Operational at Gajraula, Uttar Pradesh

Established 50 cattle feed entrepreneurs Upskilled 400 Kisan Mitras and 18750 dairy farmers

Incubation of Cattle Feed Entrepreneurship

Promote Cattle Feed Entrepreneurs through skill building and handholding. Youth to disseminate knowledge to farmers on breed and animal health improvement through quality feed and nutrition to increase milk productivity and farmers’ income.

B-ABLE Foundation, in collaboration with Jubilant, has established an innovative Cattle Feed Entrepreneurship model designed to deliver high-quality feed and nutrition to dairy farmers to enhance animal health and boost milk production.

Business Scope

INR 2 Lacs
capital investment (including primary stock)
INR 18,000-30,000
average steady state monthly income
Less than
2 Years
payback period
18 Lacs
average Annual Revenue
8-10
villages catchment area for each entrepreneur
500-700
Dairy farmers catered by a single entrepreneur

We have established 50 Kisan Sathis (Cattle feed entrepreneurs) supported by 400 Kisan Mitras. These Kisan Mitras are serving as change agents and connecting among stakeholders to facilitate breed improvements and disseminating valuable knowledge about dairy business and milk production to dairy farmers. One Cattle Feed Entrepreneur is serving about 200 dairy farmers. Total 18,750 farmers’ cluster is been covered by 50 youth. In the backend to manage and support supply chain, we have promoted a producer organization for sustainability and quality control.

Key Interventions

  • Key Interventions Sharing Knowledge on animal health and nutritional products
  • Technical & Entrepreneurship Training
  • Cattle Feed Product Point Business Plan and revenue Model
  • Unit Setup Support and handholding
  • Developing backward and forward Market linkages
  • Animal nutrition and health solutions Extension Services
  • Inviting community & other stakeholders for ripple effect